Hasn't Tumblr changed hands since 2018? It seems cursed; it can't seem to turn a decent profit for its owner, despite all the activity on the site. While I don't agree with it, I'm not surprised the current owner is attempting to pull this craziness now.

I ditched Tumblr during the NSFW purge, and while I do miss it at times, I wouldn't change anything. Long Live Dreamwidth indeed!